Beck’s new song ‘Wow’ has premiered right on schedule after a blitz of creative announcements on Instagram by a variety of artists. You can hear the full audio of the first new music of the multi-Grammy winning music superstar in a year right here.
It’s not just that it’s a new song, it’s how it’s arrived that’s generating such a buzz. Beck has succeeded in cutting through the clutter of social media and the news cycle with the help of some artists on Instagram. You can see some of the artwork below.
A year ago, Beck premiered ‘Dreams’ which he confirmed was the lead single of his forthcoming 10th album. It took critics by surprise, as it revealed a foray into funk, a departure from the sound and sensibility of ‘Morning Glory,’ his critically acclaimed 2014 album.
At the time, as Billboard reports, he said of the new album that it was ““probably the opposite” of ‘Morning Glory. Elaborating, he said, “I was really trying to make something that would be good to play live. It started as kind of this heavy garage-rock kind of thing, and it became much more dance or some other kind of hybrid. It’s just kind of this raw energy thing, and this has a beat as well.”
Now as suspense and anticipation builds for that as yet-untitled album’s release — due out on October 21 on Capitol Records — ‘Wow’ arrives, seemingly from nowhere save the visual dazzle on Instagram.
His previous album, ‘Morning Phase’ won three Grammys in 2015 including Album of the Year Grammy. For those who were not yet familiar with his work, he got a boost of publicity from none other than Kanye West who almost pulled off another Taylor Swift-style “Kanye” as he was not exactly enchanted with his receiving the much-coveted award, and later said he thought it should have gone to Beyonce A viral moment nonetheless.
You can see some of the Instagram pics that announced the arrival of the new song and listen to the full audio of Beck’s ‘Wow’ via the video below!
WOW / JUNE 2 @ NOON EDT. Watch more at Beck.com | @coralmorphologic @slimesunday @floraborsiofficial @mydaywithleo @samuelmikulak @breadfaceblog @tortus_copenhagen @mimles @nathanjurevicius @butch_locsin_from_la @andrewkuttler @smcmennamy @munchkintheteddybear @skyzzle @aliciaunderwater @patricktheminihorse @capitolrecords @vinnybalboa
#Repost @nathanjurevicius ・・・ Today Beck releases beautiful little segments of his new single 'WOW' online. Here's my collaboration with @beck and @capitolrecords (thanks for the opportunity to share art and music in unique ways) #beckWOW #WOW #capitolrecords #beck #pencil #sketch sketch #outfit #music