Jessica Simpson is the a swimsuit model for her own fashion line, unveiling her new swimwear collection and drawing notice for her curvaceous physique. You can see the photos right here which confirm her continued weight loss success.

 Jessica Simpson

Photo: Jessica Simpson
Credit: PR Photos

The 35-year-old Jessica Simpson’s good fortune continues both with her eponymous billion dollar fashion empire and, not least, her weight loss success. Years have gone by since she first began her partnership with Weight Watchers, and she’s been among the celebrity spokespersons who has achieved lasting success alongside the likes of Jennifer Hudson, who has also achieved lasting success.

The mother of two, a son, Ace Knute and a daughter, Maxwell Drew, with husband retired NFL player Eric Johnson, has chronicled her weight loss battles over the years both for the company and, on her own in social media.

Now she makes a debut as a swimsuit model for her own fashion line. Posting both to Instagram and her company Web site, it is she herself, modeling her latest creations. She captioned one of the pics “Sun’s out, buns out” which just about encapsulates it, as she leaves little to the imagination. We’ve seen her reveal her curvy figure in mini-dresses and the like, but these swimsuit pics are a first.

Just a few days earlier, as AOL reports, she make quite the impression at her father, Joe Simpson’s art exhibition at a gallery in Culver City, California, wearing a stunning cobalt blue dress.

And the company itself continues its growing success as it now makes a foray into athletic footwear. Sequential Brands recent bought a stake and Footwear News reports, its CEO Yehuda Shmidman, says, “We launched apparel activewear in the fall of 2015, and we will be launching fashion athletic footwear for fall ’16. I think that’s going to be a big business.”

As she continues to conquer segments of the fashion industry marketplace, she also revealed in a recent interview that she has returned to the recording studio. She told the Huffington Post, “I’ve been in the music business for so long, and it’s interesting to see what I come up with as a mom and the perspective I have after all the records I have made and all the life situations I’ve been through.” She went on to say, ‘There’s a lot to talk about. There’s a lot to sing about. There’s a lot I feel like people will relate to.”

And until such time her swimwear collection is on full display and in stores and, like the rest of her fashion line, affordable for the average person. You can see the Instagram photos below of Jessica Simpson as her own swimsuit model!