Beyonce stunned the world with her ‘Formation’ music video. On the eve of Super Bowl 50, the icon who’s perfected the surprise release has surprised us once again. Needless to say it’s going viral and social media and news outlets alike are abuzz.
Queen Bey is back. Not that she ever left. This time, her new music video features a cameo from none other than her daughter, Blue Ivy, now four years old and, at this rate, soon to launch a solo career.
A new Beyonce music video, released by surprise. Are we surprised?! Well, yes, we have come to expect surprises, but still, from the icon who has perfected the surprise release, it’s still a shocker…in the best possible way of course.
‘Formation’ the song was produced by Mike WiLL Made-It and co-written by Rae Sremmurd’s Swae Lee. Debuting exclusively on Jay Z’s TIDAL, it’s the first new single from Beyonce since her self-titled surprise album which was released back in December 2014. That game-changer of an album that’s disrupted the whole concept of publicity in the music business. How many “surprise” albums have we seen, after all, ever since then. Yes, countless.
Yes, on the eve of Super Bowl 50 which sees her as a guest artist with Coldplay at the halftime show Beyonce gives us ‘Formation.’ Let’s just say the Internet hasn’t been the same, since. Yes, untold numbers of people around the world are blazing through gigabytes of data to see the video, and, of course, to see all the memes and gifs. After all, that’s half the fun, after watching the video, the main course, as it were, you’ve got a whole dessert tray of mesmerizing images of Beyonce dancing and being the embodiment of bootylicious. It is an explicit video, after all, in lyrics and in visuals. So one best keep the children away while viewing.
But along with the eye candy there’s substance, too, as the music video also makes a powerful political statement. Shot on location in New Orleans it reveals the ruined aftermath of Hurricane Katrina, as Beyonce dances those gif-worthy dance moves.
There are some scorching lines of affirmation in the lyrics, not least, “I like my negro nose with Jackson 5 nostrils / Earned all this money, but they never take the country out me.” Both the lyrics and much of the dancing in the midst of iconic scenes of New Orleans and Katrina strikes a tone of resilience and defiance, in a most explicit way.
And in the aftermath of getting so much backlash and accusations of cultural appropriation for her appearance in the Coldplay ‘Hymn for the Weekend’ music video which saw her portray a Bollywood actress and dress up in traditional Desi attire, she’s firmly rooted once again in her own heritage.
Yes, these visuals will be talked about for quite some time. You can see the Instagram pics along with Beyonce’s ‘Formation’ video below!