With Cary NoKey, Rob Fusari, Lady Gaga’s former producer and ex-boyfriend has released his debut single and music video, ‘Be Who U R.’ The dance song and video have gone viral.
The two-time Grammy Award winning producer Rob Fusari had been producer for such artists as Destiny’s Child, notably writing their breakthrough single “No, No, No” and producing their iconic smash hit ‘Bootylicious.’ But in recent years, the public has known of him as the now former producer and ex-boyfriend of Lady Gaga, indeed the man responsible for creating the artist we know as Lady Gaga. He was producer of her breakthrough album ‘Fame,’ and wrote her international smash hit ‘Paparazzi’ among other songs. The public has also known of the dissolution of the partnership as lawsuits made headlines.
Now Fusari, under the stage name 8-Bit, steps out with his group Cary NoKey with his debut single, an EDM anthem “B Who U R” with words and beat as affirming as its title. It has particularly caught on in the LGBTQ community as well as the club scene. Fusari’s past association with Lady Gaga may bring a wider audience.
And, too, we have seen producers step out and become solo artists. Pharrell Williams is a standout in that regard, having produced and been the featured artist on two of last year’s biggest hits — Robin Thicke’s ‘Blurred Lines’ and Daft Punk’s ‘Get Lucky’ — and now with his new album as well as his international smash hit and cultural phenomenon, the Oscar-nominated ‘Happy.’
Who knows. We may find ‘Be Who U R’ taking off, as it has a resonant and powerful message of self-acceptance, much needed in this day and age. Meanwhile, see the full music video is a visual feast of glam and glitz as befitting the celebratory lyrics and you can see it below!